back to blog

Protecting Fans From Secondary Ticket Sales

Read Time 2 mins | April 22, 2021 | Written by: Admin

We are so excited to team up with the Life is Beautiful festival to bring live music back to fans. With all the excitement of being packed like a sardine in a giant sea of fellow music lovers, we want to make sure you aren’t ripped off by secondary ticket sales.

The festival coordinators were concerned that people would buy single-day tickets to resell them at exponentially higher prices because the demand for tickets would be incredibly high. They needed a solution, and they found it in our ticket sales platform.

At Lyte, we want to make sure customers have the opportunity to go to the concerts of their dreams. But we also understand that life gets in the way (yes, we’re talking about 2020), which is why we’ve made it possible to return concert tickets more effortlessly than it is to return something at a department store.

Our partnership with the Life is Beautiful festival offers a pre-registration option for single-day tickets. When a customer pre-registers, we guarantee that we’ll honor their spot in line, and if when tickets become available, we give them to the next party on our list. We’ve also made it so if a customer purchases tickets and later finds out they’re unable to attend, they can return their tickets at the fair market price, and we’ll sell them to the next fan in line.

We allow customers to modify or cancel their requests at any time before we fill the demand. We ask that fans to put a credit card on file, and we automatically charge it when we find tickets for them. We don’t charge these cards unless we have tickets to supply, and if we can’t charge the card, the tickets go to the next person in line.

We realized that the outdated ticket resale platform led to price gouging, so we’re thrilled to take care of the festival’s initial sales and resales. Lyte tickets are guaranteed and will always come at the best price possible.

Our ticket sales platform is easy to use and can help you maximize your profits for your concert or concert series. Not only do we manage initial purchases, but we also run an internal ticket exchange platform. This helps you keep track of your numbers and lowers the risk of scalpers at the event.

If you have any questions about how we can help you or how you can help us, please don’t hesitate to reach out.

Read the feature in Celebrity Access here!