For many of us, scoring tickets to a live event is better than our birthday and the holidays combined. Watching our favorite artists perform at a festival like Coachella or attending a pop culture convention like Star Wars Celebration or New York Comic Con gives us those unforgettable, you-had-to-be-there kind of moments that only an amazing fan experience can create.
Live events help shape who we are, who we want to be, and who we hope to become.
Before any of that magic can happen, you need tickets. And, because there are other fans like you clamoring to go, tickets to in-demand live events sell out.
Passes to Coachella 2020. Day in Vegas tickets. The Indigo Girls in Denver.
There’s so many great live events out there. But if you miss the onsale, you might give up, or turn to the secondary market and risk getting price gouged. Or worse — unknowingly buy fake tickets on Craigslist.
The good news is, there are always fans who can’t make an event. Want the even better news? The Lyte exchange platform makes buying tickets from those fans safe, secure, and super easy.
Here’s more about what Lyte is, what Lyte isn’t — and how our platform is helping more fans get real tickets at fair prices.
Lyte is not a ticketing company. We are a technology platform and an extension of the box office. We partner with primary ticketers like Ticketfly, Elevate Tickets, Eventbrite, SquadUp, Front Gate Tickets, Universe, and more to offer fans real tickets at fair prices.
Lyte allows fans to return tickets if their plans change. The ticketing industry is one of the few that hasn’t allowed people to get their money back. Lyte’s key feature is returnability, which has helped fans both buying and selling save nearly $2 million annually.
Lyte is not the secondary market. Instead, Lyte optimizes pricing on behalf of rights holders and fans, selling tickets below the prices typically seen on unaffiliated secondary marketplaces. Working directly with promoters, artists, and venues as an extension of the primary box office, we give fans the chance to purchase official tickets to sold out events at a fair price.
Lyte is an alternative to the secondary market. Tickets purchased on the secondary market are usually sold for at least three or four times their face value, along with a ton of hidden fees. What’s more, tickets bought on the secondary market are sometimes fraudulent; fans show up at the box office or event only to be told their ticket is invalid. That doesn’t happen when tickets are purchased through Lyte’s official exchange platform.
Lyte’s process is entirely automated. When someone returns a ticket to Lyte, that ticket is invalidated. When someone purchases a ticket on Lyte, a new ticket and barcode is issued by the primary ticketing partner, and the buyer’s name is associated with the new ticket. With Lyte, there is zero risk for confusion or fake tickets.
Lyte makes buying and selling in-demand tickets easy. To purchase with Lyte, all you have to do is visit lyte.com or the event’s website to add yourself to a wait list. Once you move to the front of the list you will receive an offer to purchase. You can also return tickets for a refund or transfer to a friend or family member. Those buying tickets get to go without overpaying, and those returning tickets get a face value offer. That’s it. It’s safe, simple, and secure.
With Lyte, there’s no shady secondary market practices, no fake tickets, no creepy scalpers. We are using technology and partnerships to improve the fan experience — and it’s working.
How do you buy or sell tickets to a sold-out event? Just go to lyte.com.
About Lyte
Lyte makes it easier for fans to go to more live events. Founded in New York City and San Francisco by CEO Ant Taylor, our killer fan feature is returnability. In an industry where a “no refunds and no cancellations” policy is the standard, Lyte enables fans to return their event tickets, no questions asked, to the official point of purchase.
Lyte also provides a safe and official reservation booking system, offering fans who sign up a fair price for in-demand tickets. One hundred percent of the tickets bought and sold through Lyte are issued through our ticketing partners and delivered directly to fans. Lyte has delivered millions in fan savings — $1.8 million in 2018 alone. It’s only getting better from here, thanks to our growing partnerships with bands, venues, promoters, ticketers and festivals.
For the industry, we function as a full inventory management solution, including a private-label secondary market to optimize event yield for event producers. Visit lyte.com.