Artists from Mint Talent Group are signing on to implement the solutions Lyte offers to address touring uncertainty caused by the pandemic
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We are excited to announce our first partnership with an artist booking agency, Mint Talent Group. Artists from Mint Talent Group are signing on to implement the solutions Lyte offers to address touring uncertainty caused by the pandemic, creating the ability for fans to reserve tickets risk-free for events not yet on sale. This artist-centric approach to ticketing and talent representation charts new course for post-COVID touring business.
An initial group of thirty artists represented by Mint Talent Group are implementing our groundbreaking technology across hundreds of potential shows - with more acts signing on each week. Involved artists cover a diverse range of styles and fan bases, including Taj Mahal, Angel Haze, The Soul Rebels, Helmet, Carla Morrison, Shemekia Copeland, Mersiv, Neal Francis, Trevor Hall, Jaimoe and more. The entire list of participants is below.
Under this deal, fans of Mint Talent Group artists choose the market and tickets they are interested in and use their credit card to secure a flexible reservation that can be changed or cancelled at any time. When tickets that match their reservation criteria become available, orders are fulfilled, in partnership with venue ticketing platforms. Fans get flexibility and convenience, artists get demand signals from markets around the world, and agents and their promoter partners get the insight they need to route tours intelligently, with lower risk.
"Mint exists to put artists first and we recognize kindred spirits in Lyte, who has a team dedicated to giving us the tools we need to get our artists back to work safely and with winning economics,” said Patrick McAuliff from Mint. “By capturing fan demand before we launch a tour, we can now have a true metric of demand at a specific moment to help book an artist in the right venue using scientific precision. This will only improve outcomes for everyone involved - buyer, seller, artist and fan."
“This is a milestone deal at the vanguard of a post-COVID touring business,” said Lawrence Peryer, Lyte’s Chief Strategy Officer. “In this new world, Lyte is facilitating closer relationships between artists and fans and giving superstar agents like those at Mint the tools to truly partner with promoters in a meaningful, sophisticated way.”
Mint Talent Group was born out of the ashes of the live entertainment industry in 2020 by a group of veteran agents who bring first hand expertise, knowledge and best practices from across different agencies. Mint exists to improve lives with an artist-centric model that focuses on both artist development and the nurture of long term careers. The family at Mint features the best emerging talent in the world alongside musical icons, contemporary leaders, Rock & Roll Hall of Fame inductees and multiple GRAMMY® winners. We are proud to partner with them.
Full Artist List:
Acoustic Alchemy
Angel Haze
Axel Thesleff
Ballyhoo!
Carla Morrison
Charlie Musselwhite
City of the Sun
David Ramirez
Defunk
Desert Dwellers
East Forest
Helmet
HIRIE
Jaimoe
K Bong
Lucia Micarelli
LUZCID
Magnolia Boulevard
Mersiv
Moon Hooch
Neal Francis
NotLö
Rome in Silver
Ruthie Foster
Shemekia Copeland
Taj Mahal
The Elovaters
The Movement
The Nielsen Trust
The Soul Rebels
Trevor Hall
Tripp St.
Yaima