We’ve survived the Coronavirus pandemic and everyone and their mother is ready to see live music again. This has led to some of the quickest sellouts we’ve seen in the history of ticketing. Fans are excited. Artists are excited. So what’s the problem?
The same bad actors, scalpers, and touters are back. They know how desperately fans need their live music fix and are ticket pricing is through the roof. A heavy metal festival in Ohio that normally sells their 3-day GA tickets for $199 has tickets for sale on secondary sites for $957.
And you’re seeing artists like Jack Antonoff from BLEACHERS pleading with secondary sites to adhere to price gouging laws & get price gouging under control for consumer protection. His tickets for his Rooftop at Pier 17 show have a 425% mark up at the moment. More proof that venues need an event ticketing solution that prevents this debauchery.
Secondary sites will tell you it’s fans selling tickets at these high prices and it’s partially true. What they fail to mention is that secondary sites have trained multiple generations of ticket purchasers to become amateur scalpers.
Now let’s talk about the fan experience. You see a show is sold out so what do you do? Unless an artist or festival is partnered with Lyte, you probably don’t have an easily joinable waitlist option. So, you search the typical secondary sites and social media hoping to find a ticket at a decent price. And when you find that ticket, how are you sure it’s not fraudulent? Some people roll the dice and are heartbroken when they find out it’s a fake at the gate. It’s a garbage customer experience.
So, how does a festival or artist get their post-sellout market under control? It’s simple. Launch a Lyte post-sellout Fan Exchange.
Lyte gives artists/festivals the ability to:
Ready to take back control of the price gouging and give your fans a safe option?
Reach out to Lyte. We launch quickly and we’ll help you take back control of your secondary.