Rally Your Crew with Lyte Groups

Going to events is more fun with friends, but waiting for everyone to lock down sitters and clear their work schedules? That can take forever. Every day a buyer waits for a buddy is another day you don’t get the upfront revenue needed to secure talent, vendors and more.  Talk about a major buzzkill for excited die-hards and your bottom line. 

Cut down coordination time from weeks to hours with a buying experience that unites your fans—well before the event starts. Lyte Groups allows a group of fans to view the order details of all group members in a single view. This means group members know exactly what to buy the first time they hit your ticketing page—without days of back and forth in the group text.

A Streamlined Solution

Lyte Groups has several advantages beyond dramatically reducing coordination time:

• Increases likelihood of attendance: When buying as a group, friends commit together, dramatically increasing the chances that they’ll follow through.
• Powers ambassador programs: Use Lyte Groups to empower your most enthusiastic fans to become ambassadors, expanding your reach and enhancing ticket sales.
• Gamifies cart item and value growth: Integrate pre-registration challenges or contests to grow order sizes and ramp up the pre-event buzz.

Groups In Action: Lost Paradise

Lost Paradise gamified their on-sale experience through Lyte’s Groups function. Partnering with sponsor Fellr, the festival encouraged friends to attend together for a chance to win a fully equipped campsite, a sponsored VIP party lasting two hours, a private shuttle to and from the festival, and complimentary tickets.

In response, over 1.2K groups piled in, averaging 6 members per group, 7.1 tickets sold, and $3.5k AUD per group.

Harness the Power of Peer Pressure

Allowing friends to coordinate within a shared experience is a tried and true way to speed up purchase decisions and lock down early sales revenue. To learn more about how Lyte Groups gets fans buying faster, drop us a line below.