Going to events is more fun with friends, but waiting for everyone to lock down sitters and clear their work schedules? That can take forever. Every day a buyer waits for a buddy is another day you don’t get the upfront revenue needed to secure talent, vendors and more. Talk about a major buzzkill for excited die-hards and your bottom line.
Cut down coordination time from weeks to hours with a buying experience that unites your fans—well before the event starts. Lyte Groups allows a group of fans to view the order details of all group members in a single view. This means group members know exactly what to buy the first time they hit your ticketing page—without days of back and forth in the group text.
A Streamlined Solution
Lyte Groups has several advantages beyond dramatically reducing coordination time:
- Increases likelihood of attendance: When buying as a group, friends commit together, dramatically increasing the chances that they’ll follow through.
- Powers ambassador programs: Use Lyte Groups to empower your most enthusiastic fans to become ambassadors, expanding your reach and enhancing ticket sales.
- Gamifies cart item and value growth: Integrate pre-registration challenges or contests to grow order sizes and ramp up the pre-event buzz.
Groups In Action: Lost Paradise
Lost Paradise gamified their on-sale experience through Lyte’s Groups function. Partnering with sponsor Fellr, the festival encouraged friends to attend together for a chance to win a fully equipped campsite, a sponsored VIP party lasting two hours, a private shuttle to and from the festival, and complimentary tickets.
In response, over 1.2K groups piled in, averaging 6 members per group, 7.1 tickets sold, and $3.5k AUD per group.
Harness the Power of Peer Pressure
Allowing friends to coordinate within a shared experience is a tried and true way to speed up purchase decisions and lock down early sales revenue. To learn more about how Lyte Groups gets fans buying faster, drop us a line below.