Our Mission

Fill every seat. Make ticketing magical.

We're creating a better ticketing future for all—one where everybody wins.

Ticketing needs to evolve

Traditional ticketing is the opposite of magical these days: no flexibility, antiquated tech and razor-thin profit margins.

We’re bringing joy back to the buying experience with a demand-first solution that offers returnability, simplicity and confidence for fans and event creators alike.

The story so far

2012: Inspiration spikes

Ant Taylor attends a beach volleyball game at the London Olympics. Outside, fans gather—desperate to score sold-out tickets. Inside, top athletes play to a half-empty stadium. Everybody loses.


2013: Experimentation begins

Inspired by a once in a lifetime trip to the Olympics, Taylor travels back to the US, assembles a crew and begins to experiment.


2014: Lyte is born

Lyte is created to help fans easily return tickets they can’t use as well as find tickets to sold out events—reducing no show rates and filling the house for event creators. 


2015 - 2018: Putting demand first

The first formal Lyte platform is released, powering returns and requests for sold out events. A string of early adopters jump aboard and integrations with primary ticketers are secured. Lyte consistently proves the power of a demand-first approach, exponentially growing its client base.


2019: A step towards the future

In addition to opening its first international office, Lyte is rebuilt to scale events of any size—setting the groundwork for its eventual entry into end-to-end ticketing.


2020: COVID strikes

As the live events industry struggles, Lyte stands up as one of the very first supporters of the newly forming National Independent Venues Association (NIVA). To support clients, the Lyte platform is updated to help partners manage postponements.


2021-2022: Back to the plan

As live events return post COVID, Lyte acquires Festicket and Event Genius, doubles down on developing an end-to-end solution and opens more international offices in Europe and Australia.


2023: Turning ticketing on its head

A decade on and Lyte's demand-first, end-to-end ticketing solution is launched worldwide.

Our Team

Lyte's leadership team is a unique blend of event industry veterans and forward-thinking technologists united by a love of live events and a belief that the industry is overdue for innovation.

Ant Taylor

CEO & Founder

Caroline Nicholson

Chief of Staff

Lisa Bashi

SVP, Finance

Karina Brioukhova

VP, Yield Dynamics

Chandler Abbot

VP, Sales

Evelyn Thompson

VP, Marketing

Tommy Goodwin

VP, Lyte Creative

Gerard Mitchell

Head of Special Projects

Alexander Ryzhko

Chief Technology Officer

Make the experience magical

Curious how a partnership with Lyte could help take your event to the next level? Reach out today.