5 Must-Have Features of a Ticketing Platform

Now that live events are coming back stronger than ever, it’s essential that the industry adapts to customer needs in the new normal.

Fans have been itching for the opportunity to see their favorite artists play live again. With uncertainty still lingering around, ticketing platforms need to give fans options that they’ve never had before. When gearing up for a tour or an event, there are five things event producers need to look for in a ticketing platform.

1. Reservations for First Access Tickets

When fans want to see their favorite artist, they’ll do just about anything to get a ticket. Like a VIP list for ticket buyers, Lyte’s Priority Reservation allows fans to indicate their desire to see their favorite artists in a specific town. When an artist’s team is trying to figure out which cities to play or how large of venues to book, they use priority reservations to gauge interest before setting dates or locations. The fans who make a priority reservation are then given the very first opportunity to buy their tickets before they go on sale to the general public.

2. Waitlists as an Alternative to the Secondary Market

Events sell out in the blink of an eye, and all too often, a bunch of fans are left in the dust. When tickets hit the resale market, the prices are considerably higher, and some fans can’t afford to attend without missing a rent payment. With a ticketing platform using Lyte’s Waitlist solution, fans can sign up to purchase returned tickets at market value. Whether it’s for a single concert or a festival, utilizing a waitlist allows event producers to make sure the house is full of fans.

3. Protection from Scalpers

Is there anything worse than ticket-buying bots? Or scalpers standing outside a venue reselling tickets for an exponentially high price? It’s unfair to everyone involved in the event, and your ticketing platform should do everything it can to combat it. Lyte’s platform aggregates the supply, demand, and data revenue lost to the unregulated market. Using Priority Reservation, fans get a jump on those who buy tickets in bulk before they go on sale. With Priority Reservation, fans can put a down payment on the number of tickets they want for an event, and their “spot in line” is honored when the tickets become available. Fans and Artists: 1, Bots and Scalpers: 0.

4. Payment Plans and Group Buying

Make it easy for fans to pick up tickets to events and bring the whole gang along. Concert or festival tickets can cost a pretty penny even at fair market value. Offering a payment plan option through the ticketing platform allows customers to feel confident making a large purchase. And when people go to an event, they rarely go alone. Giving them the option to purchase tickets as a group or make a reservation in tandem with another user allows them to invite more fans to attend and do your marketing work for you.

5. Flexibility and Ease

Most often, people hesitate to buy tickets because they know they won’t be able to return them if something comes up. But why should ticketing be a “no refunds, no exchanges” market? Providing customers with the ability to return their tickets or exchange them for another date or event encourages them to reserve their seats. And if they do return the ticket, you can offer it to the next person on the waitlist, and that seat doesn’t go empty. Fans assume no risk when buying tickets to their favorite artists. Authentic tickets are always issued from the ticketer to ensure authenticity, dynamic prices always guarantee a better deal than secondary markets, and returns can be made with the click of a button.

The good news? Lyte offers all five of these features.

We took the time away from live events to continue to innovate unique ways to shake up the status quo. Now that the industry is ready to let fans into the venues, Lyte is not done paving the way for the future of live events.

We’ve been expanding our team to bring the best and brightest minds together to develop the next best thing in ticketing. We are a team of fans who want to help other fans, artists, venue owners, and event producers do what they do best.

To learn more about how Lyte can help you with your next event, request a demo or shoot us an email at support@lyte.com.