There are many great reasons to buy tickets to a live event. For some, it’s about screaming with joy at the top of your lungs as your favorite artist performs a second encore.
For others, it’s the larger-than-life excitement and energy of attending a Comic Con or similar pop culture event. And for many of us, it’s about escaping from reality to experience something we love — even if just for a night or a weekend.
But the problem is, life happens. Which means that despite our best intentions, we sometimes can’t go to a live event that we’ve already purchased tickets for. Then what?
The ticketing industry is one of the few (if not the only) consumer industries in the world that doesn’t allow customers to return their purchases if their plans change – or if they change their minds. Fans who can no longer attend an event have to resort to selling the ticket or simply eating the cost. Those options feel pretty unfair.
Think about it: If you try to return a sweater to J.Crew, a sales clerk doesn’t tell you to sell it on Craigslist instead. The store refunds your money. You can even return airline tickets in most cases in exchange for a voucher toward a future flight.
Do a quick Google search and you’ll come across complaints and less-than positive reviews by fans upset at the return policies of most ticketers. Ticket sales are typically final, and returns are granted only in the event that the artist or event organizer cancels.
All of this is why Lyte was created.
What is Lyte?
Lyte is a technology platform that is changing the way tickets are bought and sold through the benefit of returnability. Our returnability feature taught us that 10% of fans buying tickets to events will end up needing to return them. By returning tickets, fans in 2019 helped us drive no show rates down to less than 2 percent and helped fans buying tickets save more than $10 million annually.
In other words, you can return tickets to a live event through Lyte. Here’s how Lyte’s return process works:
- Go to our Events page to look for the event whose tickets you want to return.
- Click ‘Return Tickets’ and connect your account to Lyte from the official Ticket Provider.
- Select the tickets you wish to return.
- If there is a demand for your tickets, we will make you an offer. If you agree to the offer, click “Accept.”
- Payments are made through PayPal, so you’ll need to enter your PayPal account information next.
- Confirm your return information and click “Finish.”
The fans selling the tickets and the fans buying the tickets never interact. By acting as an extension of the official box office, Lyte’s automated platform offers fans real tickets at fair prices. We only provide fans with authentic tickets at optimized prices that are issued by the original, official ticketing source, with zero chance of fraud and fake tickets. Currently, Lyte is as a platform claims 60 percent of the $15 billion secondary market for the events we power.
Ready to sell or buy tickets to an in-demand live event? Visit our website. While you’re there, take a look at all of the awesome live events currently on our platform.
Also, follow Lyte on Medium for weekly stories about our company, our events, and our people.
About Lyte
Lyte’s mission is to fill every seat and make ticketing delightful, making it easier for fans to attend more events. In an industry where a “no refunds and no cancellations” policy is the standard, Lyte enables fans to return their event tickets, no questions asked, to the official point of purchase. Lyte also provides a safe and official reservation booking system, offering fans who sign up a fair price for in-demand tickets. Lyte has delivered well over $8MM in fan savings since inception. One hundred percent of the tickets bought and sold through Lyte are issued through ticketing partners and delivered directly to fans with no chance of being fraudulent. Visit lyte.com.