--- title: Lyte Names Donovan Bass VP of Product Marketing as the Company Continues to Elevate Its Executive Team description: We’re so excited to announce the expansion of our executive team with the appointment of Donovan Bass as Lyte’s VP of Product Marketing. image: https://resources.eventgenius.live/hubfs/Lyte_February2023/Images/blog-images/blog-4.jpeg --- [Skip to Content](https://lyte.com/blog/company-news/lyte-names-donovan-bass-vp-of-product-marketing-as-the-company-continues-to-elevate-its-executive-team#body) [![LYTE Logo_White copy](https://lyte.com/hs-fs/hubfs/LYTE%20Logo_White%20copy.png?width=150&height=80&name=LYTE%20Logo_White%20copy.png "LYTE Logo_White copy")](http://Lyte) Toggle Menu - [Log In](https://clients.lyte.com/) - [Get Demo](https://lyte.com/contact) [back to blog](https://lyte.com/blog) [Culture](https://lyte.com/blog/topic/culture) # Lyte Names Donovan Bass VP of Product Marketing as the Company Continues to Elevate Its Executive Team Read Time **2 mins** | May 20, 2021 | Written by: Admin [mailto:?subject=Lyte%20Names%20Donovan%20Bass%20VP%20of%20Product%20Marketing%20as%20the%20Company%20Continues%20to%20Elevate%20Its%20Executive%20Team&body=https%3A%2F%2Flyte.com%2Fblog%2Fcompany-news%2Flyte-names-donovan-bass-vp-of-product-marketing-as-the-company-continues-to-elevate-its-executive-team](mailto:?subject=Lyte%20Names%20Donovan%20Bass%20VP%20of%20Product%20Marketing%20as%20the%20Company%20Continues%20to%20Elevate%20Its%20Executive%20Team&body=https%3A%2F%2Flyte.com%2Fblog%2Fcompany-news%2Flyte-names-donovan-bass-vp-of-product-marketing-as-the-company-continues-to-elevate-its-executive-team) ![](https://resources.eventgenius.live/hubfs/Lyte_February2023/Images/blog-images/blog-4.jpeg) We’re so excited to announce the expansion of our executive team with the appointment of [Donovan Bass](https://www.linkedin.com/in/donovanbass/) as Lyte’s VP of Product Marketing. This news follows recent additions to Lyte’s executive team with [Wendi Sturgis](https://www.linkedin.com/in/wendisturgis/) as President and [Krystle Jackson](https://www.linkedin.com/in/krystlejackson/) as Chief of Staff to the CEO [Ant Taylor](https://www.linkedin.com/in/antonytaylor/). But with the return of live entertainment on the horizon, Bass will help Lyte continue to find new ways to improve the event experience for all fans. Bass joins us after leading Product Marketing at VSCO where he played an instrumental role in expanding the company’s product and business strategies to capture new consumer segments. He has also held crucial positions at companies such as Dropbox, Zoox, and Jawbone during periods of significant growth. We’re thrilled to have Donovan lead the way in Lyte’s product marketing as live events return after a challenging year. This has also been an exciting moment for Lyte’s platform. We’ve recently launched our transformative priority reservation system, which will make it easier than ever for fans to secure tickets to the events they’re interested in. Our innovative reservation platform allows customers to reserve their spot in line for their favorite artists before the official dates are announced. Fans can pick a particular artist, the city they’re closest to, and the number of tickets they want then pay a small fee to secure their spot. Before the tickets are released to the general public, those who have made a priority reservation will receive access to an advance on sale link to buy available tickets. The priority reservation method keeps tickets in the hands of the fans and away from scalpers. We partnered up with the [*Life is Beautiful Music & Art Festival*](https://lifeisbeautiful.lyte.com/122340/) in Las Vegas to offer priority reservations for single-day tickets. To prevent ticket scalpers from lining the entrance and selling tickets for three times their market price, the festival turned to Lyte for a solution. Priority reservations guarantees that customers can get authenticated tickets at a fair price when available. As our system simplifies the ticketing process for more vendors, we realize we have to expand internally to keep up. We believe Bass is the perfect man for the job. Bass will prepare Lyte for the next stage of product-market growth and set the foundation for a strong market presence. His jobs will include developing company-wide product messaging and positioning;, pricing and packaging strategy;, and driving high-visibility product launches. Bass’ experience in entertainment, productivity, creativity, and wellness will help facilitate Lyte’s fast-paced growth. Bass uses a holistic understanding of an audience’s lifestyle to create products that feel like they were customized for each individual consumer. As we make our way back to widespread concerts and events, we hope to connect with our audience on a more personal level. We’re excited to welcome Bass to the team at such an imperative time for growth and reaching our goals. [Reach out to us](https://share.hsforms.com/1e1eAugFtRK6nkXLDCtVc4A572ma) for more information about our ticketing platform or working with us. Check out the [Celebrity Access coverage here](https://celebrityaccess.com/2021/05/17/lyte-names-donovan-bass-vp-of-marketing/)[.](https://www.pollstar.com/article/lyte-names-wendi-sturgis-president-krystle-jackson-chief-of-staff-147875) Share the Love [mailto:?subject=Lyte%20Names%20Donovan%20Bass%20VP%20of%20Product%20Marketing%20as%20the%20Company%20Continues%20to%20Elevate%20Its%20Executive%20Team&body=https%3A%2F%2Flyte.com%2Fblog%2Fcompany-news%2Flyte-names-donovan-bass-vp-of-product-marketing-as-the-company-continues-to-elevate-its-executive-team](mailto:?subject=Lyte%20Names%20Donovan%20Bass%20VP%20of%20Product%20Marketing%20as%20the%20Company%20Continues%20to%20Elevate%20Its%20Executive%20Team&body=https%3A%2F%2Flyte.com%2Fblog%2Fcompany-news%2Flyte-names-donovan-bass-vp-of-product-marketing-as-the-company-continues-to-elevate-its-executive-team) You May Like These ## Related Articles ![](https://lyte.com/hs-fs/hubfs/Blog%20Header_Lyte%20X%20Digilogue_1200x680.jpg?width=700&name=Blog%20Header_Lyte%20X%20Digilogue_1200x680.jpg) Partner Stories ### [Lyte & The Digilogue Ignite Opportunity and Access in Music at Digilogue Days](https://lyte.com/blog/lyte-the-digilogue-ignite-opportunity-and-access-in-music-at-digilogue-days) Lyte partners with The Digilogue to power Digilogue Days, a two-day music event in Brooklyn promotin... 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