We’ve experienced a great deal of external growth in the previous months, and we’re growing internally to keep up.
As we continue our work protecting fans with our ticket reservation system, we are thrilled to announce the promotion of two wonderful women in our ranks.
Meet Wendi Sturgis, President
Wendi Sturgis began her career with Lyte as Chief Revenue Officer and will now serve as our President. Sturgis previously worked as CEO of Yext Europe; her resume of executive credits includes businesses such as Right Media and Yahoo! Sturgis is no stranger to using an innovative technology platform to drive supply and demand and is an innovator when it comes to making customers’ lives easier.
Our CEO, Ant Taylor, stated, “Wendi is a high impact player and a force multiplier for our business. We have hit a stage in our evolution where our company is our product, and Wendi’s track record of making things scale significantly increases our chances of a great outcome.”
Sturgis’ duties will include overseeing day-to-day and big picture business operations. She will coordinate new hires and expansion, marketing strategy, and building up operations.
Meet Krystle Jackson, Chief of Staff to CEO
Krystle Jackson joined the Lyte team in 2020 and has stood out from the crowd ever since. Jackson proved to be a leader within the company between administrative operations, community, and philanthropic work. Her high emotional intelligence and ability to implement plans make her the perfect point person for our team members.
Taylor also spoke highly of Jackson, saying, “in navigating COVID, completing major financing, and building this world-class leadership team, Krystle emerged as a natural leader, ready to take on more. Her EQ is off the charts; she is the glue. Nothing inspires me more than homegrown talent, and Krystle is a shining example of how Lyte is a place you can join and watch your career accelerate.”
Jackson’s tasks as Chief of Staff will include amplifying communication and alignment among executives and connecting the dots from one end of the company to another. She will work closely with Taylor to ensure the company is on track for continued growth.
These new appointments display how Lyte is dedicated to constant innovation and evolution. As we venture into uncharted ticketing territory, it’ll be an all-hands-on-deck collaboration to give fans the best concert experience possible.
Our internal growth comes on the heels of the release of our Priority Reservation system and our partnerships with Mint Talent Group and the Life is Beautiful Festival. As more clients use our software, the more we commit to redefining the ticketing process, especially as we inch closer to the return of live entertainment.
We’re so excited to see Lyte’s development with our new President, Wendi Sturgis, and Chief of Staff, Krystle Jackson. We hope you’ll join us on the ride.
Reach out to us for more information about our ticketing platform or working with us.
Check out the Pollstar coverage here.
