--- title: Spot Lyte On...Michael F. Schein description: Welcome to season 4 of Spot Lyte On. Michael F. Schein is our first guest of 2021. image: https://resources.eventgenius.live/hubfs/Lyte_February2023/Images/blog-images/spotlyteonblog-header_michaelfschein.png --- [Skip to Content](https://lyte.com/blog/media-coverage/spot-lyte-on-michael-f-schein#body) [![LYTE Logo_White copy](https://lyte.com/hs-fs/hubfs/LYTE%20Logo_White%20copy.png?width=150&height=80&name=LYTE%20Logo_White%20copy.png "LYTE Logo_White copy")](http://Lyte) Toggle Menu - [Log In](https://clients.lyte.com/) - [Get Demo](https://lyte.com/contact) [back to blog](https://lyte.com/blog) [News](https://lyte.com/blog/topic/news) # Spot Lyte On...Michael F. Schein Read Time **1 mins** | January 12, 2021 | Written by: Admin [mailto:?subject=Spot%20Lyte%20On...Michael%20F.%20Schein&body=https%3A%2F%2Flyte.com%2Fblog%2Fmedia-coverage%2Fspot-lyte-on-michael-f-schein](mailto:?subject=Spot%20Lyte%20On...Michael%20F.%20Schein&body=https%3A%2F%2Flyte.com%2Fblog%2Fmedia-coverage%2Fspot-lyte-on-michael-f-schein) ![](https://resources.eventgenius.live/hubfs/Lyte_February2023/Images/blog-images/spotlyteonblog-header_michaelfschein.png) Welcome to season 4 of Spot Lyte On. [Michael F. Schein is our first guest of 2021](https://www.spotlyteonpodcast.com/spot-lyte-onmichael-f-schein/). This episode was recorded live in December 2020 to celebrate the launch of Michael's new book that comes out January 12, 2021. We're hosting another live podcast THIS FRIDAY (1/15) at 1pm ET with Michaelangelo Matos. RSVP link in the notes below. **EPISODE NOTES** Michael F. Schein is the author of [The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers](https://michaelfschein.com/the-hype-handbook/) (McGraw Hill, January 12, 2021). His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. As founder and president of marketing agency [MicroFame Media](http://microfamemedia.com/), he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr. \_\_\_\_\_\_\_\_\_\_ Join us for a special live interview recording with ["Can't Slow Down: How 1984 Became Pop's Blockbuster Year"](https://www.indiebound.org/book/9780306903373) author, Michaelangelo Matos, followed by a Q&A with our Zoom audience on Friday, January 15th at 1pm ET. RSVP HERE \_\_\_\_\_\_\_\_\_\_ [Share Spot Lyte On with a friend or post a review of this podcast.](https://www.spotlyteonpodcast.com/) Share the Love [mailto:?subject=Spot%20Lyte%20On...Michael%20F.%20Schein&body=https%3A%2F%2Flyte.com%2Fblog%2Fmedia-coverage%2Fspot-lyte-on-michael-f-schein](mailto:?subject=Spot%20Lyte%20On...Michael%20F.%20Schein&body=https%3A%2F%2Flyte.com%2Fblog%2Fmedia-coverage%2Fspot-lyte-on-michael-f-schein) You May Like These ## Related Articles ![](https://lyte.com/hs-fs/hubfs/Blog%20Header_Lyte%20X%20Digilogue_1200x680.jpg?width=700&name=Blog%20Header_Lyte%20X%20Digilogue_1200x680.jpg) Partner Stories ### [Lyte & The Digilogue Ignite Opportunity and Access in Music at Digilogue Days](https://lyte.com/blog/lyte-the-digilogue-ignite-opportunity-and-access-in-music-at-digilogue-days) Lyte partners with The Digilogue to power Digilogue Days, a two-day music event in Brooklyn promotin... 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