Overview
The Association of Volleyball Professionals (AVP) has been a symbol of excellence and excitement in professional beach volleyball since its inception in 1983, featuring legendary athletes and emerging stars. Kicking off their Heritage Series, the Huntington Beach Open is a marquee event that draws thousands of fans annually. Taking place at the iconic Huntington Beach Pier, this event showcases top-tier beach volleyball talent and thrilling competition.
Setting the Stage
The AVP wanted to transition from a previously free event to a paid general admission model to help offset increased overhead production costs brought about in part by the event’s increased popularity. The AVP also didn’t want to lose fan enthusiasm, so it turned to Lyte’s innovative ticketing solutions and white-glove customer support to navigate this transition.
Our custom bundling strategies and robust ticket reservation system helped the team gauge demand accurately, optimizing ticket inventory and pricing in real-time.
Spiking Success
The 2024 edition of the Huntington Beach Open saw a +464% increase in ticket sales and a +72% increase in revenue over the previous year. Over 22% of all tickets were sold onsite, demonstrating the effectiveness of Lyte's reliable access control and exceptional box office support team.
Bump Passing Toward a Better Ticketing Future
Lyte and AVP have forged a robust partnership during the past two years that continues to evolve and thrive. The success of the 2024 Huntington Beach Open sets a promising precedent for upcoming events, with Lyte's innovative solutions and dedicated support playing a crucial role. We look forward to continuing this journey with AVP, bringing unparalleled experiences to beach volleyball fans and driving the sport's growth and popularity.
Tickets for the 2024 AVP Manhattan Beach event are now onsale; snag your seat to one of beach volleyball's premier events here.
"Lyte's innovative ticketing options, white-glove service, and deep data analytics were key to the success of the Huntington Beach Open. Our partnership allowed us to exceed our ticket sales expectations and we're excited to see similar growth for future events."
Katy Cameron
Ticketing & Hospitality Lead @ AVP
About AVP
- Biggest and longest-running US professional beach volleyball tour founded in 1983 by Leonard Armato
- The AVP operates as a 3-tiered development system
- AVPFirst, a youth program
- AVPNext, a developmental circuit
- AVP Pro Beach Volleyball Tour