This Privacy Policy (this “Privacy Policy”) of Lyte, Inc., a Delaware corporation (“Lyte” or “we” or “us”), describes your privacy rights regarding our collection, use and disclosure of information that you may provide to us via the lyte.com website or any other website owned or operated by us (collectively, the “Site”) or the Lyte event ticket selling or purchasing service or any other service accessed through the Site (collectively, the “Service”). Please be sure to read this entire Privacy Policy before using or submitting information to the Site or the Service.

This Privacy Policy applies to all our operating divisions, subsidiaries, affiliates, and branches, including its U.S. affiliates certified under the Privacy Shield and any additional subsidiary, affiliate, or branch that we may subsequently form.

Like most website operators, we collect non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, mobile device type, mobile device ID, language preference, referring site, date and time of each visitor request, duration of use, and information about the way our visitors use and navigate through the Site and the Service. Our purpose in collecting non-personally identifying information is to better understand how our visitors use our websites and services, and to optimize the Site and the Service. We also collect potentially personally-identifying information (personal information) like Internet Protocol (IP) addresses. We only disclose logged in user IP addresses under the same circumstances that we use and disclose personally-identifying information as described below. Depending on how visitors to the Site choose to interact with us, we may also gather additional personally-identifying information. The amount and type of information that we gather depends on the nature of the interaction. For example, in order to request a quote for an event ticket (a “Ticket”), to receive the purchase price for a Ticket purchased from you by us or a third-party purchaser, or to pay for a Ticket you have purchased from us or a third-party seller, you must register through our application to establish an account with us and provide personal information (which may include your name, email address, mailing address and phone number) and financial information required to process the transaction. In order to request a quote for an event Ticket, you must also submit or authorize the transfer of the Ticket to us, which may result in our collection of information set forth on or associated with the Ticket, such as the ticketholder's name, address and other information. You may also provide us with information when you contact us for help or additional information. In each case, we collect such information only insofar as is necessary or appropriate to fulfill the purpose of your interaction with us. We do not disclose personally-identifying information other than as described below. We may collect statistics about the behavior of visitors to the Site. However, we do not disclose personally-identifying information other than as described below.

We may use any the information we collect from you in one or more of the following ways:

• To provide you with information about the Service or changes to the Site or the Service

• To respond to your inquiries

• To process transactions

• To improve the Site

• To improve customer service

• To administer a contest, promotion, survey or other Site feature

• To send periodic emails

We may use non-personally identifiable information for marketing or advertising purposes.

Note: If at any time you would like to unsubscribe from receiving future promotional emails from us, you can do so at any time simply by using an emails unsubscribe function.

We offer the use of a secure server. All supplied financial or other sensitive information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway providers database, where it is accessible only to those who are authorized with special access rights to such systems and who are required to keep the information confidential. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.

After a purchase transaction, we retain your financial information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with the law, prevent fraud, resolve disputes, troubleshoot problems, or assist with any investigation.

We disclose personally-identifying and non-personally-identifying information to those of our employees, contractors, service providers (who are under contract to help with our business operations, such as fraud detection, payment processing, ticket sales and other services), and affiliated organizations that (i) need to know that information in order to process it on our behalf or to provide the Service, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors, service providers and affiliated organizations may be located outside of your home country; by using the Site, you consent to the transfer of such information to them.

In addition, we may disclose personally-identifying and non-personally-identifying information (but excluding financial information) collected by us when you use of the Service to request information about Tickets available for purchase, to place reservations to purchase Tickets, or to purchase or sell Tickets to the related event, to artists, artist managers, event organizers and event promoters that have requested such information. Artists, artist managers, event organizers and event promoters may use your information to provide you with updates about the related event, for marketing or advertising purposes, and for other purposes.

In order for us to sell a Ticket we have purchased from you or, if applicable, for us to facilitate your sale of a Ticket directly to the third-party purchaser, we disclose at a minimum the information set forth on the Ticket to the third-party purchaser or third-party service providers that facilitate the sale of the Ticket. We may also disclose to such third parties additional personally-identifying information, but only to the extent necessary to complete such sale.

We do not control the privacy policies of artists, artists managers, event organizers, event promoters, third-party purchasers or third-party service providers, and, once disclosed, your information is subject to the privacy policies of such third parties where applicable.

Other than as described above, we disclose potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request; when we believe in good faith that disclosure is reasonably necessary to protect our property or rights, or the property or rights of third parties or the public at large; or to investigate fraud. We may provide non-personally identifiable information to other parties for marketing, advertising, or other uses.

Yes. A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. We use cookies to help us identify and track visitors, their usage of the Site, and their website access preferences. If you do not wish to have cookies placed on your computer, you should set your browser to refuse cookies before using the Site, with the caveat that certain features of the Site may not function properly without the aid of cookies.

You may choose to provide us with access to certain personal information stored by third parties such as Facebook or other social media sites. The information we have access to varies by site and is controlled by your privacy settings on that site and your authorization. By associating an account managed by a third party with your account with us and authorizing us to have access to this information, you agree that we may collect, store and use this information in accordance with this Privacy Policy.

If we, or substantially all our assets, were acquired, or in the unlikely event that we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer may continue to use your personal information as set forth in this Privacy Policy.

We follow the requirements of COPPA (Children’s Online Privacy Protection Act), and we do not collect any information from anyone under 13 years of age. The Site and the Service are directed to people who are at least 18 years old or older.

We comply with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework (collectively “Privacy Shield”) as set forth by the U.S. Department of Commerce and enforced by the U.S. Federal Trade Commission (“FTC”), regarding the collection, use, and retention of personal information transferred from the European Union and the United Kingdom to the United States. We have certified to the Department of Commerce that we adhere to the Privacy Shield Principles and Supplemental Principles. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov. Additionally, we may protect information through other legally valid methods, including international data transfer agreements.

You may have the right to access, edit, or delete the personal information you have provided to us. In addition, you may have the right in some cases to receive or have your electronic personal information transferred to another party. You may choose to exercise these rights by sending a written request to the contact email address provided below. In some cases, these access rights may not apply, if the requests are unreasonably burdensome or expensive, in the sole judgement of Lyte. We may request specific personal information in order to confirm your identity and protect our other customers, prior to addressing any requests under this section.

You may have the right to request restriction of or object to processing of your personal information, including the right to opt in or opt out of the sale of your personal information to third parties, if applicable, where such requests are permitted by law. Additionally, you may choose to change your personal information or to cancel your account by contacting us using the contact email address provided below. You may opt-out of our marketing communications using the unsubscribe buttons provided in our marketing messages.

We try to minimize disclosures of personal information as reasonably practical because we are mindful of our responsibility and potential liability in cases of onward transfers to service providers who are under contract to help with our business operations. With respect to onward transfers to service providers, Privacy Shield requires that we remain liable should a service provider process personal information in a manner inconsistent with the Privacy Shield Principles.

If you are an EU, UK or Swiss citizen and feel that we are not abiding by the terms of this Privacy Policy, or is not in compliance with the Privacy Shield Principles, please contact us.

In addition, we have agreed to refer unresolved complaints related to personal information to JAMS Privacy Shield Dispute Resolution Program. For more information and to submit a complaint regarding Individual data to JAMS, a dispute resolution provider which has locations in the United States and EU and UK, visit https://www.jamsadr.com/file-an-eu-us-privacy-shield-claim

Such independent dispute resolution mechanisms are available to citizens free of charge. If any request remains unresolved, you may contact the national data protection authority for your UK or EU Member State.

In the event that your Privacy Shield dispute cannot be solved first through our support team and second through dispute resolutions via JAMS, you have the right to invoke binding arbitration via the Privacy Shield Panel, which has the authority to impose individual-specific, non-monetary equitable relief (such as access, correction, deletion, or return of the data in question). No damages, costs, fees, or other remedies are available and each party shall bear its own attorney's fees. For additional information, see https://www.privacyshield.gov/article?id=ANNEX-I-introduction. The FTC has jurisdiction over our compliance with the Privacy Shield.

We have put in place mechanisms to verify ongoing compliance with Privacy Shield Principles and this Privacy Policy. Any employee that violates these privacy principles will be subject to disciplinary procedures.

For any inquiries about our privacy practices or this privacy policy, or to exercise your rights as detailed in this privacy policy including update or access your data, or any other matter, please email us at support@lyte.com.

If we decide to change this Privacy Policy, we will post those changes on the Site.

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