Cookie Policy

Effective Date: March 15, 2023

This Cookie Policy explains how Lyte, Inc. (“Lyte, “we”, “us” or “our”) uses cookies and other similar technologies on its websites that link to this Cookie Policy (the “Websites”), as well as in our emails, and your related choices in relation to the same.

Please refer to our Privacy Policy for more information on our privacy practices.

If you do not accept our cookies, you may experience some inconvenience in your use of our Websites. For example, we may not be able to recognise your device and you may need to log in every time you visit our Websites.

If you want to find out more about cookies and similar technologies on our Websites and in our emails, please keep reading.

What types of technologies does Lyte use?
We may use any or all of the following “technologies” on our Websites and in our emails:

Cookies: a cookie is a very small text file that may be placed on your browser or in the storage on your device. There are two types: “session cookies” and “persistent cookies”. Session cookies are cookies that disappear from your device or browser when you close your browser. Persistent cookies stay on your device even after you close your browser.

Please note that both Lyte and third-party service providers may set cookies on our Websites – these ‘third-party cookies’ are set by domains other than those we control and may recognise your device across different websites.

Pixel tags: A pixel tag is a single pixel, transparent GIF image with a unique identifier that can recognise certain types of data on your device. They are used to operate and improve the Websites and our email practices, including to help deliver cookies, count visits and understand usage and email campaign effectiveness. For example, we may allow third parties to add pixel tags to our Websites for tracking social media campaigns.

Session-replay technologies: We may use products and services (such as Microsoft Clarity) that employ software code to record users’ interactions with the Services in a manner that allows us to watch DVR-like replays of those user sessions. The replays include users’ clicks, mobile app touches, mouse movements, scrolls and keystrokes/key touches during those sessions. These replays help us diagnose usability problems and identify areas for improvement. You can learn more about Microsoft Clarity and Microsoft’s use of your personal information at

Other similar technologies: We may also use other tracking technologies, such as mobile advertising IDs and tags, HTML5 local storage / local shared objects (which store relevant data locally on your device), for similar purposes as described in this Cookie Policy.

So, when we refer to cookies and “similar technologies” in this Cookie Policy, such reference includes reference to the pixel tags discussed above, HTML5 local storage / local shared objects and other equivalent tracking technologies.

For what reasons do we use cookies and similar technologies?
The purposes for which we use technologies may fall into one of the following categories:

  • Necessary: Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
  • Functional: Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
  • Analytics: Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
  • Performance: Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
  • Advertisement: Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

A full list of the technologies we use can be found in the section titled: Details of Cookies and Similar Technologies.

How can you manage your consent?
You can control or limit how cookies and similar technologies are used by taking the following steps:

  • Managing your preferences on our Websites (including by opting-out).
  • Pixel tags in emails can typically be blocked by default if you configure your preferences in your email client to block external images or set it to show “plain text only” emails.
  • Managing your browser or device settings to clear or decline cookies (for instance, by using a “private” or “incognito” mode). If you disable cookies, however, some of the features of our services may not function properly.

For more information about cookies, visit Also, to learn more about targeting and advertising cookies and your choices more widely, you can go to the Network Advertising Initiative, the Digital Advertising Alliance’s Consumer Choice, or if you are in Europe, Your Online Choices.

In particular, for more details about how Google uses data when in the context of Google Analytics, please see here:

Finally, if you do not accept certain non-essential cookies and similar technologies, you may experience some inconvenience in your use of our Websites. For example, we may not be able to recognise your device and you may need to log in every time you visit our Websites.

Details of cookies and similar technologies
Please click here to view details of the specific cookies and other similar technologies that we use. The details shown at this link (including the cookies and other similar technologies shown there) may change over time.

Changes to this Cookie Policy
Information about the cookies and similar technologies we use may be updated from time to time, so please check this Cookie Policy on a regular basis for any changes.

If you have any questions about this Cookie Policy, please contact us by email at